My Lovemark

Love Marks: Cover Girl Makeup

After watching the video, I discovered that I have a love mark. I never really thought of this as a being emotionally attached to a brand but in reality I am. The brand that I am devoted is cover girl makeup.  Every type of makeup that I use which ranges from eye shadow, mascara, eye liner, foundation, and etc. it always has to be that brand. I never really thought about it as being emotionally attached to the brand, but after watching the video and sitting back and thinking about it I truly am.  

Ever since I started wearing makeup which was probably about 7 years ago, I have always used the brand cover girl. I believe that this devotion to the brand cover girl comes from mother. I believe this because that is the only brand that my mother will buy and use. She believes that any other brand is not made as well, and will not last as long as cover girl. With this brand always being around while I was growing up and the only brand that my mother would buy me while I was in high school, I guess buying this brand continued with me as I moved out. Using makeup is an everyday thing for me; I never leave the house without it on. Whenever I run out of something and need to go buy more I always look at the other brands, and for some reason one that I am not really sure of I always buy cover girl makeup. Now I believe that I always gravitate to that section in the makeup aisle is because I am emotionally attached.

When I was starting to wear makeup I didn’t really know how to wear to it, or how colors blend, and all that fancy stuff. When I first started my mother told me to go do my makeup to see how I would wear it, and then after I did that and looked terrible, she took me to the bathroom and should me how to wear makeup, and explained everything.  I cherish that moment with my mother, and I believe that this is my emotional connection to the brand, and why I won’t by any other brand. I also hope to experience a moment like this when I have a daughter.

I don’t really believe that is fulfilling any needs or value other than I just don’t want to try another brand, because once I find something that I like, I don’t like change, or like to try new things. Being picky about things like that probably has held me back on trying new things, but if something works why would you want to change it. Also another reason why I keep going back to using cover girl makeup is because when I go to store I know what I’m looking for and then I don’t have to spend extra time looking at the different brands and deciding which one I would look to purchase.